Online Radio is the NEW choice for Millions of music listeners across North America who are tuning in for several reasons. Below are a few benefits for businesses who advertise that make a splash for consumers.
Of course, listeners need a high-speed internet connection, but most people can now say they do on their mobile and home computers.
Many of us remember the switch from vinyl to cassette to CD.
Well today it’s online radio … and by the looks of it, it’s here to stay for a long time.
Only 15% of Canadians listened to online radio in 2005, a number that rose to 47% in 2014 and 75% in 2023. Today in 2024, it’s well over 80%.
By the way, over 80% of consumers in Toronto have a passion for music or one or more pro sports, like hockey, baseball, basketball, soccer and football.
The benefits and rewards:
Number 1 – one of the biggest benefits is the crystal-clear signal – no static, and no fade.
The second benefit – it stations in from literally everywhere. It doesn’t matter if you’re 3 miles away or 3,000 miles away.
Third benefit – No ad tracking cookies that “learn” what you like.
Fourth benefit – Bluetooth – Many newer vehicle radios have Bluetooth® which makes it convenient to use with your compatible devices right on your radio.
Fifth benefit – A significant reduction in advertising annoyances that you find with live radio stations as commercials are often bunched to together, giving you 10 – 12 minutes of music or talk followed by long dragged-out minutes of advertising … and often the same advertisement that you have just about heard enough of.
With Online radio advertising – the time between music listening entertainment and advertising is stretched out better for the listener which also reflects in a favourable way for the advertiser to promote their message unlike live radio stations on your AM or FM channels where we all seem to be inundated and flooded with repeated advertising messages.
Many believe that actually works against the advertiser, doing the reverse of it’s intent … presenting a negative impact thereby hurting the advertiser rather that promoting the advertiser’s brand.
The sixth benefit – cost for the advertiser – notable exposure for much less that live radio station advertising. So how much less? Well we at MusicSportsToronto.com are making it free to Lead Support Advertisers who advertise on our Music Sports platform.
With due diligence MusicSportsToronto.com has decided to associate it’s platform programs with “Cheer Radio Team” – right here in Toronto.
Not just for their great music, but also for their experience, professionalism and history coming from the radio station broadcast industry as renown radio show hosts who have made the switch from a number of popular radio stations across Toronto.
Many of us remember the switch from vinyl to cassette to CD.
Well today it’s online radio … and by the looks of it, it’s here to stay for a long time.
Only 15% of Canadians listened to online radio in 2005, a number that rose to 47% in 2014 and 75% in 2023. Today in 2024, it’s well over 80%.
By the way, over 80% of consumers in Toronto have a passion for music or one or more pro sports, like hockey, baseball, basketball, soccer and football.
The benefits and rewards:
Number 1 – one of the biggest benefits is the crystal-clear signal – no static, and no fade.
The second benefit – it stations in from literally everywhere. It doesn’t matter if you’re 3 miles away or 3,000 miles away.
Third benefit – No ad tracking cookies that “learn” what you like.
Fourth benefit – Bluetooth – Many newer vehicle radios have Bluetooth® which makes it convenient to use with your compatible devices right on your radio.
Fifth benefit – A significant reduction in advertising annoyances that you find with live radio stations as commercials are often bunched to together, giving you 10 – 12 minutes of music or talk followed by long dragged-out minutes of advertising … and often the same advertisement that you have just about heard enough of.
With Online radio advertising – the time between music listening entertainment and advertising is stretched out better for the listener which also reflects in a favourable way for the advertiser to promote their message unlike live radio stations on your AM or FM channels where we all seem to be inundated and flooded with repeated advertising messages.
Many believe that actually works against the advertiser, doing the reverse of it’s intent … presenting a negative impact thereby hurting the advertiser rather that promoting the advertiser’s brand.
The sixth benefit – cost for the advertiser – notable exposure for much less that live radio station advertising. So how much less? Well we at MusicSportsToronto.com are making it free to Lead Support Advertisers who advertise on our Music Sports platform.
With due diligence MusicSportsToronto.com has decided to associate it’s platform programs with “Cheer Radio Team” – right here in Toronto.
Not just for their great music, but also for their experience, professionalism and history coming from the radio station broadcast industry as renown radio show hosts who have made the switch from a number of popular radio stations across Toronto.
If you need to ward off increased competition or generate additional customers or clients, then advertising is a necessity. Because you can’t yell loud enough to let all the GTA know why they should do business with you.
When you advertise with online radio – we’re providing you with three advertising slots a week and each time your business AD is played … it will be followed by the “The Team Fan Cheer song” to pump up the city-wide fans in Toronto and for those who are listening from across Ontario. Stay loyal to fans for Toronto pro sports and they’ll likely stay loyal to your brand.
Remember first, you will be granted 6 months of FREE radio to help bring your promotion to life and test the waters. Your 100-word message for your brand will be aired a minimum of 3 times a week. It’s all included in your cost when you become a Lead Support Advertiser.
Online radio is a great option to explore.
Online Cheer Radio can:
If online Cheer radio were invented today, it would be all the marketing rage. Why? Because we live in an on-the-go society, and unlike newspaper or television, online Cheer Radio is with us everywhere; in the car, in the office, on the beach, and in the house, even when walking your dog. Online Radio’s mobility, intrusiveness and target ability makes it a cost-effective marketing platform for nearly any type of business.
But there is one more positive note – while on vacation, thousands of miles away where you can not tune in to a Toronto Radio Station, you’ll always be able to tune in to Cheer Online radio providing there is internet access.
Branding advertising yields the greatest long-term benefits. The goal of a branding campaign is to win the hearts and minds of customers before they’re in the market for your product. A successful branding campaign will put your business into the mind of your customer first when she needs what you sell and be the company they feel best about when that need arises.
We can help you create your 100 words, but we feel, you know your business best. Some tips:
Ask yourself, “Why should someone do business with me?” Be specific. “What truly makes me a better choice than my competitors?” “What makes us special?” “What is our unique selling position?” Contact Us and we can get started on crafting your message for our audience.
Your commercial is then recorded by the Cheer Radio station host or team and repeatedly broadcasted three times a week for period of 6 months.